Are you sure you are using the right
media tools to reach your target audience? Are you thinking of optimizing your
brand and using specialized ad units to increase brand awareness or send people
to your website using a call to action? Well, the
Interactive Advertising Bureau (IAB) empowers the media and marketing
industries to thrive in the digital economy. Its membership is comprised of
more than 650 leading media and technology companies that are responsible for
selling, delivering, and optimizing digital advertising or marketing campaigns.
They have full guidelines to help aid in delivery of the best ads to the
public. Many major brands are using mobile and display creative. Below is an
example of how Sheetz Inc., used billboard and mobile Interscroller ads on the
website called She Knows, which conforms with IAB unit guidelines. This message
and channel is specifically targeted to Mom’s. With the right use of
interactive banner ads, Sheetz can get their message across clearly to the Mom’s.
Another great example is Red Bull’s billboard
Ad unit below on display and on mobile.
The Ad unit know as Mobile Rising Stars, is a very
popular ad unit which increases consumer interaction with unit and is known to
increase significant branding impact. I would like to discuss a case study
conducted by IAB on the brand Oreo. Oreo had created a campaign around using
Mobile Rising Stars units to increase their overall brand awareness. After using
IAB’s Mobile Rising Star Ad rather than just your regular standard Mobile
Banners. They saw an increase in interaction rates by 79%. Below you will see
the results on how consumers interact with the Mobile Rising Star Ads versus
your traditional ad units.
Moreover,
IAB Mobile Rising Star ads inspired more user interaction, resulting in
improved branding performance versus standard mobile banner ads. The study
sought to understand how interactivity with an ad impacts branding. For the
brand Oreo, the study found that IAB Mobile Rising Star ads had double the
interaction rates of standard mobile banner ads. Other major brands such as
Nature Valley, FIFA, FedEx, Adidas, Nike, Dove, Samsung and many other had
invested in using Mobile Rising Star Ads.
Moreover, according to Slegg (2017), Rising Star Ads have
3x the interaction over traditional ads – 34% interaction on Rising Star Ads
versus 11% on regular.
Visitors tend to remember the brands they saw much more significantly.
There was a 30% more brand lift over traditional and 4x the ad recall on Rising
Star Ads over traditional.
Interested
in what IAB has to offer, are you ready to increase your consumer engagement? Check
them out using the below link to learn more about how your brand can get
involved today! http://www.thesempost.com/iabs-large-format-rising-star-ads-3x-ad-interaction-traditional-ads/
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